What a great decision you have made in joining the Beverage Business Institute at Colorado State University. You choose to enroll in this program to expand your knowledge on the beverage business to either further your career, or start a new one. You couldn’t have come to a better place to do so.
You will spend the next few months gaining invaluable knowledge, experiences and resources from the talent rich Fort Collins beverage industry. From learning law and policy, to inventory and shipping management, to the brewing process, all will be taught to you by industry leaders. You will be challenged to think critically, creatively and thoughtfully from a vast array of speakers about industry issues. After days in the classroom, the learning will continue with exclusive, behind the scenes tours of some of the best business in the industry including New Belgium Brewing and American Eagle Distributing.
Look around the room. While you will only spend a total of 12 days with this group of people over the 9 months, you will learn a lot about them. Together, you will workshop through each others career and personal goals. You will learn about, make, and sip (lots) of beers together. In the future, some people in this room will become great mentors, friends and business acquaintances.
At the end of the three day session you will be tired. You have just spent many hours in classrooms, and touring hop farms and distribution warehouses. You deserved some cold beers and you had some. It was a great 3 days. At the end of the 4th session you will feel accomplished. You now have the tools you need to be successful in this booming industry. No matter if your plans are to open your own brewery, manage a marketing department, or fill the role of district sales manager, you will be the person for the job. You will be prepared. You will have the resources, connections and gumption to get the job done. You will be a BBI Graduate.
So go ahead, Beverage Business Institute class of 2014, pat yourself on the back. You made a great decision in enrolling in the 3rd cohort of the program and have now embarked on an amazing quest for knowledge. There are not many people in the world like you, and I can’t wait to shake your hand as a fellow alumni.
For more information on how to the Beverage Business Institute or how to register, please visit their website. While the program begins next week, it meets for 3 days every 3 months and participants can join at anytime.